Last Updated: January 2025
Data Protection

l777 Privacy
Policy

Your privacy matters to l777. This page explains exactly what personal data we collect, why we collect it, how we protect it, and what rights you have over it. We keep things straightforward — no legal jargon that hides what's actually happening with your information.

How l777 Protects Your Data

Six commitments l777 makes to every player in Bangladesh regarding their personal information.

End-to-End Encryption

All data transmitted between your device and l777 is protected by TLS encryption. Your login credentials, payment details, and personal information are never sent in plain text over the network.

No Data Selling

l777 does not sell, rent, or trade your personal data to third-party marketers. Your information is used only to operate your account, process payments, and improve the l777 platform experience.

You Control Your Data

You can request a copy of all data l777 holds about you at any time. You can also request corrections or deletion of your data by contacting the l777 support team directly at [email protected].

Secure Payment Data

l777 does not store your full bKash, Nagad, or Rocket account credentials on its servers. Payment processing is handled through encrypted channels and your wallet numbers are stored only in hashed form.

Minimal Data Collection

l777 only collects the data that is genuinely necessary to run your account and comply with anti-fraud requirements. We do not collect data for the sake of it — if we don't need it, we don't ask for it.

Clear Retention Limits

l777 retains your personal data only for as long as necessary to fulfil the purposes described in this policy. When data is no longer needed, it is securely deleted or anonymised in line with our data retention schedule.

01 Introduction

This Privacy Policy describes how l777.pro ("l777", "we", "us") collects, uses, stores, and protects the personal information of players who register and use the l777 platform. l777 is an online gaming platform built specifically for players in Bangladesh, and this policy reflects the data practices that apply to all users of l777.pro and the l777 mobile app.

By creating an account on l777, you confirm that you have read and understood this Privacy Policy and that you consent to the collection and use of your data as described here. If you do not agree with this policy, please do not register or use l777.

This Privacy Policy should be read alongside the l777 Terms and Conditions, which govern the overall use of the platform. Together, these two documents form the complete agreement between you and l777 regarding your account and your data.


02 Data We Collect

l777 collects personal data in two categories: data you provide directly when registering or using the platform, and data that is collected automatically as you interact with l777.

Data you provide directly:

  • Full name as registered on your mobile payment account
  • Mobile phone number (used for account login and payment verification)
  • Email address (used for account communications and security alerts)
  • Date of birth (used to verify that you meet the 18+ age requirement)
  • Payment method details (bKash, Nagad, or Rocket account number — stored in hashed form only)
  • Identity documents submitted during verification, if requested

Data collected automatically:

  • IP address and approximate geographic location
  • Device type, operating system, and browser version
  • Session duration and pages visited on l777.pro
  • Game activity, including bets placed, games played, and session history
  • Transaction history, including deposits, withdrawals, and bonus activity
  • Cookie and tracking data (see Section 7 for full details)
Data Type Purpose Required?
Name & Phone Account creation and payment matching Required
Email Address Security alerts and account communications Required
Date of Birth Age verification (18+ compliance) Required
Payment Details Deposit and withdrawal processing Required
Device & IP Data Fraud detection and security monitoring Automatic
Game Activity Responsible gaming monitoring and support Automatic

03 How We Collect Your Data

l777 collects your personal data through the following channels:

  • Registration form: When you create your l777 account, you provide your name, phone number, email, and date of birth directly through the registration form on l777.pro or the l777 app.
  • Payment transactions: When you make a deposit or request a withdrawal, l777 receives confirmation data from your mobile payment provider (bKash, Nagad, or Rocket) including the transaction reference and the sending account number.
  • Platform usage: As you browse l777.pro and play games, our servers automatically log your IP address, device information, session data, and game activity.
  • Customer support interactions: When you contact l777 support via email or live chat, the content of those conversations is stored to help resolve your issue and improve our service quality.
  • Cookies and tracking technologies: l777 uses cookies and similar technologies to maintain your session, remember your preferences, and analyse platform usage. See Section 7 for full details.

04 How We Use Your Data

l777 uses your personal data only for legitimate purposes directly related to operating the platform and serving you as a player. Specifically, l777 uses your data to:

  • Create and manage your l777 account, including verifying your identity and age.
  • Process deposits and withdrawals via bKash, Nagad, and Rocket in BDT.
  • Detect and prevent fraud, money laundering, and other prohibited activities on the platform.
  • Send you important account notifications, including security alerts, transaction confirmations, and policy updates.
  • Provide customer support and resolve disputes or complaints related to your l777 account.
  • Monitor your gaming activity to identify signs of problem gambling and offer responsible gaming tools where appropriate.
  • Improve the l777 platform by analysing aggregated, anonymised usage data to understand how players interact with games and features.
  • Comply with applicable legal and regulatory obligations, including anti-money laundering (AML) requirements.

l777 does not use your personal data for unsolicited marketing communications unless you have explicitly opted in to receive promotional messages. You can opt out of marketing communications at any time by contacting [email protected].


05 Sharing Your Data

l777 does not sell, rent, or trade your personal data to any third party. However, l777 may share your data with a limited set of trusted service providers who assist in operating the platform. These include:

  • Payment processors: bKash, Nagad, and Rocket receive transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are bound by applicable financial regulations.
  • Fraud prevention services: l777 uses third-party fraud detection tools that may process your IP address, device fingerprint, and transaction patterns to identify suspicious activity.
  • Cloud infrastructure providers: l777's platform is hosted on secure cloud infrastructure. The hosting provider has access to server data but is contractually prohibited from accessing or using player data for any purpose other than providing hosting services.
  • Legal authorities: l777 may disclose your data to law enforcement or regulatory authorities if required to do so by law, or if we believe disclosure is necessary to prevent fraud or protect the safety of players.
Our Commitment

Every third party that receives data from l777 is bound by a data processing agreement that restricts how they can use your information. l777 takes responsibility for ensuring your data is handled appropriately by all parties we work with.


06 Payment Data

l777 handles payment data with particular care given its sensitivity. When you make a deposit or withdrawal using bKash, Nagad, or Rocket, the following applies:

  • Your full mobile wallet number is never stored in plain text on l777 servers. It is stored in a one-way hashed format that cannot be reversed to reveal the original number.
  • Transaction amounts, references, and timestamps are stored to maintain an accurate record of your account balance and transaction history.
  • l777 does not have access to your mobile banking PIN, OTP codes, or any authentication credentials used by your payment provider.
  • All payment-related data is transmitted over encrypted connections. l777 does not process payments through unencrypted channels under any circumstances.
BDT Payments Only

l777 processes all transactions exclusively in Bangladeshi Taka (BDT). There is no currency conversion, no international payment routing, and no exposure of your data to overseas payment networks. Everything stays local.


07 Cookies and Tracking Technologies

l777 uses cookies and similar technologies to make the platform work correctly and to understand how players use it. A cookie is a small text file stored on your device when you visit l777.pro. l777 uses the following types of cookies:

  • Essential cookies: These are required for the platform to function. They maintain your login session, remember your language preference, and keep your account secure. You cannot opt out of essential cookies without stopping use of l777.
  • Analytics cookies: These help l777 understand which pages and games are most popular, how long players spend on the platform, and where technical issues occur. Analytics data is aggregated and anonymised — it does not identify you personally.
  • Security cookies: These help l777 detect unusual login patterns, multiple account attempts, and other suspicious behaviour that could indicate fraud or account compromise.

You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using l777, but it may affect the accuracy of analytics data and some personalisation features.


08 Security Measures

l777 takes the security of your personal data seriously. The platform implements multiple layers of technical and organisational security measures to protect your information from unauthorised access, loss, or misuse:

  • All data in transit is protected by TLS 1.2 or higher encryption.
  • Sensitive data at rest, including payment details and identity documents, is encrypted using AES-256.
  • Access to player data within l777 is restricted to staff who genuinely need it to perform their role. All internal access is logged and audited.
  • l777 conducts regular security reviews and vulnerability assessments of the platform.
  • In the event of a data breach that affects your personal information, l777 will notify you as quickly as possible and take immediate steps to contain the breach.
Your Role in Security

l777's security measures protect data on our side. You also play a role — keep your password strong and unique, never share it with anyone, and contact [email protected] immediately if you suspect your account has been accessed without your permission.


09 Data Retention

l777 retains your personal data for as long as your account is active and for a reasonable period after account closure to comply with legal obligations and resolve any outstanding disputes. Specific retention periods are as follows:

  • Account data (name, contact details, date of birth): Retained for the duration of your account plus 5 years after closure, in line with anti-money laundering record-keeping requirements.
  • Transaction records (deposits, withdrawals, bet history): Retained for 7 years to comply with financial record-keeping obligations.
  • Support communications: Retained for 2 years after the conversation is closed.
  • Analytics and usage data: Retained in anonymised form indefinitely for platform improvement purposes. Identifiable usage data is deleted within 12 months.
  • Identity verification documents: Retained for the duration of your account plus 5 years, then securely deleted.

When data reaches the end of its retention period, l777 securely deletes or anonymises it so that it can no longer be linked to you as an individual.


10 Your Data Rights

As an l777 player, you have the following rights regarding your personal data. To exercise any of these rights, contact [email protected] with your registered email address and a description of your request:

  • Right of access: You can request a copy of all personal data l777 holds about you. l777 will respond within 30 days of receiving a valid request.
  • Right to correction: If any of your personal data held by l777 is inaccurate or incomplete, you can request that it be corrected.
  • Right to deletion: You can request that l777 delete your personal data. Note that l777 may be required to retain certain data for legal compliance purposes even after an account is closed.
  • Right to restrict processing: You can ask l777 to stop using your data for certain purposes while a dispute or investigation is ongoing.
  • Right to withdraw consent: Where l777 processes your data based on your consent (such as for marketing communications), you can withdraw that consent at any time.

11 Minors and Under-18 Protection

l777 is strictly an 18+ platform. l777 does not knowingly collect personal data from anyone under the age of 18. If l777 discovers that a minor has registered an account, the account will be closed immediately, all data associated with the account will be deleted, and any deposited funds will be returned to the original payment method.

If you are a parent or guardian and believe that a person under 18 has created an l777 account using your payment details or personal information, please contact [email protected] immediately. l777 will investigate and take appropriate action as quickly as possible.


12 Changes to This Privacy Policy

l777 may update this Privacy Policy from time to time to reflect changes in the platform, applicable laws, or data processing practices. When changes are made, the "Last Updated" date at the top of this page will be revised.

For significant changes that affect how your data is used, l777 will notify registered players via email or an in-platform notification at least 7 days before the changes take effect. Continued use of l777 after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.


13 Contact Us About Privacy

If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how l777 handles your personal information, please get in touch:

  • Email: [email protected]
  • Subject line: Privacy Request — [your registered phone number]
  • Response time: l777 aims to respond to all privacy-related requests within 5 business days.
  • Support hours: 24 hours a day, 7 days a week

You can also visit the FAQ page for answers to common questions about accounts, payments, and data. For information about your rights as a player, see the Terms and Conditions.

Play on l777 With Full Confidence

l777 was built for Bangladesh players who want a secure, trustworthy gaming experience. Your data is encrypted, never sold, and always under your control. Register today and see the difference.

18+ only  |  Play Responsibly  |  Terms and Conditions